[wtr-time][dropcap]O[/dropcap]ne of the top qualities of a successful entrepreneur is the ability to network effectively and increase leads. To do this, they promote their business at every event, meeting, and conference they attend and make it a core function of their communications strategy.
Initially, this was done by handing their clients (and potential clients) a business card that briefly introduced their company and provided a method of contact. Today, almost every entrepreneur conducts business online, through a website.
Having a business card is not a limitation. It is a quick way to network and build contacts with clients. But, a website is a more interactive and engaging platform that can reach a wider audience with proper marketing.
It tells the story of your business, introduces your team, provides market updates, and allows customers to contact you. Here are a few reasons why a website is more important than a business card.
1. Static Content vs Dynamic Content
Your business card is a static piece of information that has to be changed and printed every time your business grows. If there is an error while printing, a change of address or phone number, or change in design, you have to go through the process of printing them all over again.
The limited space on it will not hold enough information to fully represent your business. There is nothing much that a business card can convey other than your name and business details.
With a website, you can include elements such as videos, music, and pictures to make your content more engaging to customers. You are not limited by space and are free to use any number of pages that can be changed as your business evolves.
A customer need not call you for information because everything is displayed on your website. This will save you and your customers a lot of time. Thus, you can focus on developing your business while customers are engaged in your website.
2. Brand Awareness
Regular interaction with customers is very important to gain their trust and to increase brand awareness. Having an active online presence is the easiest way to listen to customers and enhance your business accordingly.
An FAQ section, feedback form, and contact form on your website will give them a better view of your business and help with any questions they have. Through a website, you can contact influencers, vendors, shareholders, and other individuals who can help expand your business.
3. Monitor Competition
To be an effective player in your niche, you have to understand the competition and monitor their strategy. If they have a website and you don’t, chances are customers will go to them instead of you.
Customers are comfortable using an online website that can be accessed using their smartphones than opening their wallet and skimming through a business card.
Optimizing your website for search engines will help your website rank high and increase traffic to your site. You can identify factors that boost customer visits and target promotions to keep them coming back.
By keeping a tab on your competitors, you can meet your objectives as well as increase your sales.
4. Business Enhancement
An offline interaction will limit your networking to people who you can meet personally or who get a hold of your business card. This is not enough to expand your services across borders.
A website, however, can be accessed from anywhere in the world. Geographical limits are no longer a problem if you have an online presence. Advertising on your website is also far easier and cheaper compared to setting up billboards.
You can set up online transaction processes to simplify purchases that are not restricted to a particular country/area.
5. Boost Customer Base Through Promotions
Social Networking is an ideal way to reach out to customers and offer your services. Offline promotions such as coupons, brochures, leaflets, and flyers require a significant amount of investment.
Using online advertising, you can target audiences who would be interested in your products and services and provide them attractive discounts. They can also sign up to receive offers of their liking which will make them choose your brand over the competition.
6. Instant Feedback
Feedback, both positive and negative, is vital to your business. It gives you an idea of what customers are looking for and provide a blueprint for improving your standing in the market. Including a comment or contact section in your website can help your customers provide feedback as and when they use your products and services.
They may even want to suggest improvements that can benefit your business in the long run. Replying to their feedback will make them feel valued and respected, and thus, they are more likely to use your products and services again.
7. Affordable Marketing
The cost of printing a good-quality business card depends on the cost of ink, type of design, size of the card, and number of words, which can turn out to be quite high. If there are any errors it requires another set of cards to be printed at the same cost.
As your business expands, so will your contact details. You may move from a personal telephone number to a business line, add a logo, change the location of your office, or add another office location to the business.
With every change in your business portfolio, your card, too, has to change. If not, your clients will be accessing an outdated contact that is no longer available.
Updating a website is easy and quick. The amount of information you can add is endless. Many web design companies offer attractive packages that take care of your branding and advertising needs as well as maintenance.
As such, you can present customers an up-to-date website that includes the latest content.
Significant improvements in technology have made it easier to build and maintain a website. In many cases, it is cheaper than printing out business cards.
Customers, too, prefer a more digital engagement than a physical one because they can access it anytime, anywhere. Therefore, setting up an online presence is a lucrative move for your business.
Make sure your business card has your website’s address on it. This way you can take advantage of both media to promote your business.