Global Project Against Hate & Extremism
GPAHE hired us because they were looking to redesign their non-profit website to better reflect their brand and overall mission. We were able to accomplish this through clear call to actions and impactful imagery.
CLIENT
Global Project Against Hate & Extremism
Deliverables
Web Design
Web Development
STRATEGY
User-Centric Design
Impactful Messaging
Immersive Imagery
The Challenge
GPAHE is a non-profit focused on global hate and extremism across the world. They approached us for a complete website overhaul that spoke to their current mission but was also very user-centric.
Our Approach
Through our discovery sessions with GPAHE, we uncovered the main priorities for their website. They needed a platform that told a story of the amazing work they partake in and improved the user experience to optimize conversions. Once we learned about their requirements, we worked to create a website that spoke to their audience in a unique way.
Our Strategy
From a business perspective GPAHE needed to create a strong user experience that encouraged their audience to learn more about the inequalities in the world. Our approach was to focus on captivating headlines and imagery that spoke to the inequalities they fight.
The Final Result
The final result was a visually appealing website that uses impactful imagery and bright colors to grab and keep their users attention. Overall we've seen a great overall impact from our approach, especially in terms of overall activity and conversion on the website.
Mobile Design,
Done Right.
From a mobile standpoint the biggest challenge was making sure the imagery that drives the desktop site was also just as clear and impactful on any and every device or browser the site is accessed from. We did an extensive amount of testing before the launch to ensure the mobile experience was just as impactful.
